Services · Pipeline
Nothing goes cold
Every enquiry lands in one place with a source, a value and an owner. Nothing sits in somebody's inbox going quietly cold over a weekend.
01 The problem
Most lost deals are not lost, they are forgotten
An enquiry arrives on Friday afternoon. It goes to a shared inbox. The person who would have answered it is off on Monday. By Wednesday it is below the fold and nobody has decided it is dead, it simply stopped.
The businesses that fix this do not close harder. They close more, because more of what they already generated actually reaches a conversation.
The other half of the opportunity is the list you already own. Most SMEs are sitting on hundreds of past customers and dead enquiries that nobody has spoken to in eighteen months.
02 What you get
Included as standard
One pipeline, every channel
Phone, website, WhatsApp, Instagram, walk-in and referral, all in one board with a source on every card.
Owner and next action on every lead
Nothing sits unassigned. If a card has no next step it shows up red on the daily view.
Sequences that keep going
Email and SMS follow-up that runs until they book or opt out, not until somebody remembers.
Reactivation of your dormant list
A campaign against past customers and dead enquiries, usually the fastest money in the whole engagement.
Attribution you can act on
Which channel, which campaign, which page, down to the individual call where the number is trackable.
Weekly report for a director
One page: enquiries, conversion, value, and where the pipeline is leaking this week.
03 How it runs
From first call to live
Audit what arrives
Two weeks of every enquiry from every channel, counted and sourced. Most clients are surprised by where their business actually comes from.
Build the pipeline
Stages that match how you really sell, not a default template. Fields kept to what somebody will actually fill in.
Wire the sequences
Follow-up written in your voice, timed to your sales cycle, with opt-out handled properly.
Reactivate and report
Dormant list campaign in the first month, then a weekly report against the baseline from stage one.
04 Investment
Priced on what it returns
Built in your CRM where you have one. Where you do not, we set up HubSpot, GoHighLevel or Pipedrive and you own the account.
Questions
Do we have to change CRM?
No. We build in whatever you already use if it can do the job. We only recommend a move when the current tool physically cannot support the pipeline, and we say why.
Who writes the follow-up messages?
We do, in your voice, and you approve them before anything sends. They are short and specific, because the long clever ones do not get replies.
Is a reactivation campaign not just spam?
Not if it is your own past customers, the message is relevant, and opting out is one tap. We check the consent basis before sending anything and will refuse a list that does not have one.
How quickly do we see something?
The reactivation campaign usually lands inside the first month and pays for a chunk of the setup on its own. The pipeline discipline shows up in month two and three.
05 Works with
The rest of the pipeline
Next step
Find out what the gaps cost.
Twenty minutes. Bring your call log and your enquiry inbox. If there is nothing worth fixing we will say so and you get the time back.