Worked example
The covers you already earned, paying commission twice
A booking portal is a rental agreement on your own regulars. The model prices moving half of them onto your own site.
This is a model, not a client result. Every input below is stated and every step of the arithmetic is shown, so the figure can be checked rather than taken on trust. We rebuild it with your own call data on the first call. Nothing on this page is attributed to a real business, and no result appears in our portfolio until the client has signed it off.
01 Week zero
What the baseline measured
- Covers per month
- 780
- Average spend per cover
- £38
- Share booked through portals
- 62%
- Portal commission
- 12%
02 The arithmetic
How the number is reached
- 780 covers × 62% via portals = 483.6 covers a month
- 483.6 covers × £38 average spend = £18,377 booked through portals
- £18,377 × 12% commission = £2,205 paid away each month
- Moving half of those covers to direct booking = £1,103 a month kept
Week zero62%of covers via portals
After31%via portals
£1,103commission saved monthly
03 The build
What moves the before to the after
- Conversion-first site on Next.js, booking never more than one tap away
- Direct reservation flow writing into the existing table system
- A page per service and location so the restaurant ranks for its own name
- Follow-up that turns a first booking into a second
Next step
Rebuild this with your numbers.
Bring your call log and your enquiry inbox to a twenty minute call. We will run this same arithmetic on your real data and tell you what the gap is worth. If there is nothing worth fixing, we will say so.